This was both a fun story to work on and, I believe, an informative look at college sports’ new name, image and likeness rules from a local perspective.

NIL opportunities have been a ‘touchdown’ for Montana State athletes like Troy Andersen

UPDATE: I wrote about MSU’s NIL collective during the 2022 season:

Montana State supporters form NIL collective

Bobcat Collective signs 80 Montana State football players to NIL contracts